THE CUSTOMER
Airex distributes compressed air fittings and accessories since 1977 with considerable market appreciation especially for theattention he devotes to the customer and for the continuous search for products able to satisfy customer needs, without ever neglecting the product quality.
Airex takes the same care in choosing its suppliers, who must guarantee quality, flexibility and always propose innovative solutions, establishing constructive and ongoing collaborative relationships.
A comprehensive and affordable product range, a well-stocked warehouse, a knowledgeable and courteous team, make Airex an ideal partner, able to satisfy even the most demanding customer.
THE CHALLENGE
The professional collaboration between our team and Airex S.p.A started at the end of 2019 with the aim of renew IT equipmentboth in terms of technology and communication of the company, and initiate a true path of digital transformation in the company.
Customer needs:
- Coordinating the different levels, both organisational and functional;
- Start a ongoing development of digital transformation with proper design.
THE SOLUTION
We started from the development of the website interface to a deep and personalised integration between the digital sales tools and the management system used internally by the company for the order managementwarehouse, logistical parts and customers.
BEFORE AND AFTER
THE STRUCTURE
Cloud and database infrastructure
Study and implementation of a cloud infrastructure (Amazon Web Services) and database
End-user frontend
Design and development of the web front end for end users
Frontend internal management
Design and development of the web front end for company admin users
System integration with management
System integration with Zucchetti Infinity management software: co-ordination and integration of activities with in-house processes
PROJECT PHASES
PHASE 1
New corporate web interface
The result we wanted to achieve from this first phase of the project is to a digital catalogue, fully accessible online, in order to present the company's core business and product offering, freely accessible from any device.
The platform is in fact focused on the product consultationproducts, subdivided into different levels, including the most purchased products, the most functional products and the most recently used products. Each individual item is placed in a specific category within which the special features of each product are described.
La advanced and customised search function allows the catalogue to be quickly consulted on the basis of the user's specific interests: the customer can clearly orientate himself among the wide range of products offered by the company and understand the different uses he can make of each product.
Key actions:
- New design for the showcase website;
- Designing the web platform as a digital catalogue.
Focus:
- Use of state-of-the-art web development technologies;
- User friendly interface, responsiveness, SEO-friendly.
- Usability of the product offer;
- Visibility of partner and supplier brands;
- Advanced and customised search function
PHASE 2
Integration with management system and order board
The second phase of the project, which is still being constantly improved and updated, resulted in a total change and innovation at both structural and communication levels.
Prior to the current digital transformation project, the company's operators received orders via e-mail or telephone calls, subsequently having to enter the orders manually within the Zucchetti management system.
The whole thing was automated and improved to save Airex S.p.A. time and resources: to date, this process is embedded within the portal and facilitates a faster and more intuitive performance between Airex staff and their customers.
Key actions:
- Design and development of a new reserved area integrated with the management system already in use;
- Automating the order receipt process.
Focus:
- Integration, via API specific to the Zucchetti Infinity management systemused by Airex S.p.A. for internal organisation;
- Single registration initial access to the platform by users;
- Retrieval by users of dynamically managed information on product availability and prices for individual business-to-business agreements with customers and agents.
- Dynamic pricing depending on whether it is B2B/B2C and depending on quantities.
