Case study: Fidelity App i Petali (RE) & Le Befane (RN)
For Network Propaganda, a communication agency in Ferrara, Synextya has created two native apps, using both the iOS and Android operating systems, for the shopping centers “Le Befane” in Rimini and “i Petali” in Reggio Emilia.
Using both apps, shopping center customers can manage their fidelity card and stay updated on active promotions, virtually.
The shopping centers I Petali (RE) & Le Befane (RN) are two of the main CC of the Emilia Romagna region that contain both local brand shops and international brands, as well as several restaurants and a theater.
The project was born in collaboration with H2m Studio s.r.l., the creators of the User experience and User interface, and the Ferrarese communication agency Network Propaganda.
The challenge posed to Synextya was to create two native apps that would allow CC customers not only to monitor the points balance of their fidelity card, but also to be able to view the main hours and information of both centers, in addition to the list of stores present and active promotions at any time.
The two native apps created, for iOS and Android operating systems, integrate with the Daduù CRM in order to allow each shopping center to both manage its customer database and retain visitors to the shopping center through personalized offers and communications
From the collaboration with SYNEXTYA comes a digital platform for fast, simple and intuitive management that permits the use of the welfare budget for all the beneficiaries involved.
The project consists of a web portal that can be customized according to the needs of the individual customer, accessible to all figures involved in the various welfare projects.
Journhey is an innovative startup that SYNEXTYA has followed since its inception, from the early stages of design through to its development. The platform, specifically created for the research and sharing of travel experiences, has gone through the first phases of research and testing aimed at defining buyer personas.
Since 2020 we have been a digital partner of Ca’ Foscari University of Venice in the organization of the Strategy Innovation Forum.
The event is held every year at the Economic Campus of San Giobbe in Venice, and this year the SIF has chosen our product “Culture mApp” for registration management, access control via the QR code digital verification system and program consultation via app.