Case study: Fidelity App i Petali (RE) & Le Befane (RN)
For Network Propaganda, a communication agency in Ferrara, Synextya has created two native apps, using both the iOS and Android operating systems, for the shopping centers “Le Befane” in Rimini and “i Petali” in Reggio Emilia.
Using both apps, shopping center customers can manage their fidelity card and stay updated on active promotions, virtually.
The shopping centers I Petali (RE) & Le Befane (RN) are two of the main CC of the Emilia Romagna region that contain both local brand shops and international brands, as well as several restaurants and a theater.
The project was born in collaboration with H2m Studio s.r.l., the creators of the User experience and User interface, and the Ferrarese communication agency Network Propaganda.
The challenge posed to Synextya was to create two native apps that would allow CC customers not only to monitor the points balance of their fidelity card, but also to be able to view the main hours and information of both centers, in addition to the list of stores present and active promotions at any time.
The two native apps created, for iOS and Android operating systems, integrate with the Daduù CRM in order to allow each shopping center to both manage its customer database and retain visitors to the shopping center through personalized offers and communications
LAM SpA, a leader in accessories for buses, trucks, industrial vehicles, agricultural machinery, trains, and boats for nearly fifty years, has chosen the path of Digital Transformation Assessment to enhance the company’s EFFECTIVENESS, EFFICIENCY, PRODUCTIVITY, and COMPETITIVE ADVANTAGE.
The project has helped the cooperative Società Dolce with the digital transformation of their customer base as well as that of their entire services/contracts signing process.
In addition to the design and development of the customer sector, the entire childhood sector, which manages services for children aged 0 to 14, was also involved in the transformation project.
From the collaboration with SYNEXTYA comes a digital platform for fast, simple and intuitive management that permits the use of the welfare budget for all the beneficiaries involved.
The project consists of a web portal that can be customized according to the needs of the individual customer, accessible to all figures involved in the various welfare projects.