Case study: Fidelity App i Petali (RE) & Le Befane (RN)
For Network Propaganda, a communication agency in Ferrara, Synextya has created two native apps, using both the iOS and Android operating systems, for the shopping centers “Le Befane” in Rimini and “i Petali” in Reggio Emilia.
Using both apps, shopping center customers can manage their fidelity card and stay updated on active promotions, virtually.
The shopping centers I Petali (RE) & Le Befane (RN) are two of the main CC of the Emilia Romagna region that contain both local brand shops and international brands, as well as several restaurants and a theater.
The project was born in collaboration with H2m Studio s.r.l., the creators of the User experience and User interface, and the Ferrarese communication agency Network Propaganda.
The challenge posed to Synextya was to create two native apps that would allow CC customers not only to monitor the points balance of their fidelity card, but also to be able to view the main hours and information of both centers, in addition to the list of stores present and active promotions at any time.
The two native apps created, for iOS and Android operating systems, integrate with the Daduù CRM in order to allow each shopping center to both manage its customer database and retain visitors to the shopping center through personalized offers and communications
Blube is a department that have been operating in the field of meal vouchers for catering for many years.
With the collaboration of SYNEXTYA, a further step has been taken towards the total digital transformation of the meal voucher system.
Today, with BLUBE Pay, all you need is your smartphone to use your meal vouchers!
The project, in collaboration with SYNEXTYA, has brought Airex S.p.A. considerable advantages from the point of view of streamlining business processes by simplifying and speeding up the sales process, made more complex by the customization of prices based on specific agreements with customers and retailers, in addition to the ever-changing discounts applied to order quantities.
Synextya participated, as a technological partner, in the creation of a digital platform for the Emilia Romagna Region with the aim of digitizing and simplifying the consultation of analyses on the main corporations’ financial statement data as well as for those of the cooperatives of the Emilia-Romagna Region.