Digital meal vouchers with BLUBE

BUSINESS SECTOR

Paper and electronic meal voucher dispensing services

COMPANY SIZE

4-5 million

AREAS INVOLVED

IT, marketing, administration and customer service

PERIOD

2018 to date

THE CASE STUDY

Digital transformation in the catering industry. Now with BLUBE pay you only need your smartphone to use your meal vouchers! Even before the collaboration with Synextya, BLUEASY was created, a physical card that replaces paper meal vouchers, but Blube's vision has gone further and, with our support, a further step has been taken towards the total digitisation of the meal voucher system.

THE CUSTOMER

The division BluBe has been in the business of issuing paper meal vouchers to employees of many companies nationwide for years and offers innovative and flexible welfare services to companies. Many different solutions, in order to work with employees' passions, incentivising them with a wide range of products and services designed for their well-being. Flexible Benefit BluFlex, paper and electronic branded Luncheon Vouchers , BluTicket e BluEasygift vouchers, BluGift.There are many proposals made available by BluBe to enable companies to meet the needs of their employees in a customised and flexible manner, even when they are not at work.

BluBe was born from the evolution of Bluticket, which in 2016 dispensed more than 13 million tickets of over 50% of them in electronic format.

THE PROJECT

The digital project, which began in 2019 and is still evolving, goes beyond the demand to create an alternative payment method. In fact, through the two native apps it is possible to:

add one or more cards, belonging to different circuits

- view,on a list or on a map that can be filtered by product category, all merchants through which the service can be used, using geolocalisation to immediately identify the nearest locations.

check the balance of meal vouchers in real time, the expiry date, and all transactions carried out on the reference circuit.

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MAP WITH EXHIBITORS

OUR RESOURCES ON THE PROJECT

Project manager

Project management and coordination of all internal and external resources.

UX/UI Designer

Study and creation of the user experience and graphics of the two native apps.

BackEnd Developer

Preparation, configuration and development of the 'less visible' part of the project.

Mobile iOS Developer

Development of the native iOS app for smartphones (iPhone) and tablets (iPad) in the Swift programming language

Mobile Android Developer

Development of the native Android app for Android smartphones and tablets in Java programming language

AliasLab

Partner company that collaborated in the creation of the project, providing the development of the interface with the exhibitors.

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